Good design should flow from word to word, image to image effortlessly, without making you have to work. Good design should come from the heart and in turn, evoke an emotional response. Good design should get stuck in your head like a good song, leaving an indelible impression, so that months, even years later, the images still come to mind. Good design should uplift. Good design should sing.
At Lyra, we believe that good design is 60% common sense. The rest is a combination of heart, vision, decades of experience, and a menagerie of all the many varied things that inspire our designers.
